Audio/Video Glossary - Negative EffectThe conversion of a video picture to a negative image. Black and white are reversed and colors are inverted. Red becomes a bluish tint and green becomes purple, etc. This is a typical special effect* integrated into the some special effects generators* or video cameras. Negative effect is also used to generate electronic color slides from color negatives. An electronic color filter* is used for the fine adjustment of the hues.